Zero Knowledge (ZK) cryptography has become a prominent topic in the tech industry. It represents a shift from traditional cryptography, which focused on encrypting data, to using cryptographic techniques for trustless computation. However, understanding and effectively using ZK cryptography is challenging due to its complexity and novelty. Omer Shlomovits, the CEO of Ingonyama, is working to simplify ZK cryptography by providing tools, SDKs, and APIs that abstract the intricate mathematics and system complexities. Their goal is to enable developers to build applications on ZK cryptography efficiently and provide the performance required for enterprise-level solutions, making ZK cryptography more accessible and practical.